Moonton Epicon

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Client Brief

When Jumix was contracted by Moonton as the official marketing agency, Moonton approachedus to help them with a one-day Moonton conference. They needed us to help create a day filled with excitement and activities while they showcase and announce future plans and major updates within the Moonton ecosystem.

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Client Background

Mobile Legends: Bang Bang is one of the top grossing multiplayer online battle arena (MOBA),it has been ranked top grossing mobile game application on both Apple and Google store in several countries for consecutively years now.

Million-dollar China based game developer, Moonton is the mastermind behind the game. Moonton has been steadily increasing their market share in the industry with several othergames launched in 2019.

Mobile Legends: Bang Bang is currently their top hit with 5 million active users in Malaysia and rapidly growing. Their user demographics consists of a majority of Gen Y and Z mobilegaming users.

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All about that impact:

33
Media Published the news

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Branding Strategy

Rooted in the event’s three core objectives – Connect, Engage and Announce. We conceptualizeda futuristic themed branding strategy. Given that Moonton Epicon 2019 Global Conference wasset to reveal some major news on the Mobile Legends Franchise, such as official partners, gameupdates and future activities. It was deemed suitable to create excitement with realistic galacticelements.

We crafted a branding strategy rooted in three defining elements of Moonton for a conferencethat would be exciting, innovative and open.

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A combination of blue, yellow and gold from the original Moonton branding identity was utilized in the branding guide to remain branding consistency. Fonts were chosen to match the galacticand futuristic feel of the branding identity.

We’ve created:
3 variations of Key Visuals
162 Digital Banners
8 Merchandise Design
201 slides of PowerPoint Design

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Media and PR Management

Amplifying the conferences’ announcement was done with the help of our PR and media partnersfrom different languages and platforms across Malaysia and Singapore. We engaged the media toboost the outcomes of the Global Conference.

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Merchandizing

Designing, producing and handling official campaign merchandize.

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Audience Experience

To keep the audience well entertained during the conference, we’ve arranged several performances.First, we have Mr.Sazali, the 10 times champion of Mr.Universe, dressed up as ‘Badang’, the Malaysianhero in the game. Then we have 5 Cosplayers to represent 5 of the unique heroes featured in thisconference. Lastly, we also have experienced dancers to show off some moves for the Mobile Legendstheme song.

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Managing VIPs, Partners, Media
and Players Registration

We administered attendees that require a high-level attention, making sure that delegationassistance and communications were properly planned. We also registered and distinguished guests who were present at the Conference.

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Challenge

Moonton approached us with the objective to help on the Conference Branding Strategy, Visual Creative designs, Audience Experience and coordination with the media, partners, KOLs and players.

The branding strategy includes the conferences’ Key Visuals, Color Palettes, Font Style and overall Visual Identity. It was all in our control to get the conference message and visual identity in sync.

In order to maximize reach for Moonton’s Global Conference, we engaged with a lot of mediapartners.

Given our understanding from the previous campaign from Moonton on the popular Audience Experience, we were given this task to plan and engage the audiences’ favourite entertainment.

The Global Conference was then named Moonton Epicon 2019 with the tagline of “The Future Begins”. It encompasses the tone and announcements Moonton was going to make in the conference.

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Brainstorm

We love that the top priority for Moonton is planning an event that suits all attendees. After havingdiscussions with Moonton to understand the demographic of the attendees, we went on to helpthem live their brand values through the branding of the conference.

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Conceptualizing

An event with visually appealing deco and prints weren’t enough to make an impact. We cameto an agreement on how we can add value and purpose into the conference rather than beingjust an Insta-worthy event.

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Budgeting

When schedules and visuals were confirmed, budgeting is a vital process to keep track of eventexpenditure. To achieve a cost-effective conference, relevant market surveys were made in orderto spend according to an optimum cost.

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Planning

Turning just raw contents to an experience comes with not just the right announcement. The whole audience process to arrival D-day of conference must be a memorable one in order to achieve the best impact. Hence, a series of planning such as distribution of invitations to media,designing and allocation of merchandize, audience experience was under our control to add valueinto the conference.

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Implementation

Every attendee was personally greeted by the team. Jumix acted as Moonton’s liaison partner withthe guests and media so they could put full focus on the content delivery of news and announcementfor the conference.

Interested to launch a campaign like this? Get in touch with us today!

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Clientele

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